ECS mainly supports global promotions for large-scale events, tourist facilities, and companies with offices around the world.
In terms of web consulting, we are involved in planning, design, operation, and general marketing related to promotions.
ECS does not disclose its operational results, as many websites are now produced and operated in-house directly by companies and organizations to strengthen security.
Promotion of large-scale tourist attractions
For example, Japan is now experiencing an increase in inbound tourists, and ECS has been involved in the planning of web promotions for the Kurobe Dam since the early 2000s, planning, designing, and producing its website as well, and cooperating in its operation for 14 years. I have also been involved in the comprehensive planning and production of web promotions.
The following is an example of how we handled all the planning and production of the comprehensive promotion and website of the now world-famous Kurobe Dam.
Case Study of Web Promotion that Increased the Number of Tourists to Kurobe Dam
We received a special request for a promotion to attract tourists to the Kurobe Dam, which had been experiencing a downturn in tourist mobilization.
In order to “attract tourists to Kurobe Dam,” we conducted thorough on-site surveys, neighborhood surveys, and interviews, verified browsing patterns from various perspectives to motivate users to visit the dam, and created active “transition inducing links” for each content line.
Furthermore, ECS designed its own “transition induction diagram” to systematize and visualize the promotion, and guided users from the entire promotion to the website.
Keyword marketing was implemented as a strategy to expand the tourism motive. The “Toro Bus,” which is a major source of tourism income for the Kurobe Dam, was strengthened, and measures were taken to ensure that the official Kurobe Dam website appears in the top position for Toro Bus keyword searches.
In 2012, Kurobe Dam celebrated its 50th anniversary, and the “Yurukyara” character “KURONYON” was planned and produced to maximize the effect of using the character and attracting a lot of media attention, and the 50th anniversary event the following year was a great success. The event was a great success, and the number of TV programs in Japan, whose influence is still strong, increased, and the site was ranked No. 1 on TripAdvisor as the coolest tourist destination in Japan, proving the synergistic effect of the promotion.
Kurobe Dam
Total page views: up approximately 20
Number of visitors: up approximately 50%.
The increase in the number and percentage of website views from April 2004 to April 2006 won many awards for website promotion at the time.
Introduction of local tourists: from about 800,000 to about 1.2 million
(*The increase in tourist mobilization over the four-year period from 2005 to 2009 attracted the attention of Japanese tourism business people.)
Commissioning period
2004 – 2018
(*The website content remains the original content produced by ECS.)
Contents of implementation
Local promotion planning, website planning and production, website operation cooperation, website updating, web consulting
(*The publication of details related to the Olympics, including logos and names, is prohibited under the terms of the agreement.)